This blog first appeared on the website of CRN International, where I am the company's Marketing Director.
Hold on. We’ve heard some 300 sessions X 13 years at Advertising Week preaching the glory of content marketing. Yet there was the moderator of a radio industry panel asking her CMO panelists what final message they’d like to leave for a room full of potential radio advertisers.
It was the invitation for a blatant “pitch” – if that word is even in the marketing lexicon anymore. Their answers came in the form of live “spot ads”— much like radio ads often buried within long commercial stop sets but in this case buried within four days of nonstop presentations.