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How Aetna Approaches Social Media in the Healthcare Industry

This story was written for and first published by PR News.

Why has it seemed like such a challenge for healthcare providers, pharmaceutical companies, insurers and nonprofit organizations to communicate effectively and build relationships on social media? One could argue that regulatory guidelines must be considered at every turn and have prompted communicators to proceed cautiously—especially given the serious nature and high stakes of the healthcare industry in the first place.

Kieran Fagan is familiar with the situation.
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